Turn your passion into a plan.

Thinking of changing careers? Starting a business? Founding a non-profit? The Passion Lab is where dreams become plans, and plans become reality.

Everyone deserves purpose-feeling work and a fulfilling life. The Passion Lab provides the tools and accountability you need to make it happen.

Over more than 30 years, Erica has successfully navigated multiple career changes, all in service to following her passion. She been an advertising creative director, newspaper reporter, business writer and editor, agency founder and director, and non-profit founder and executive director. She’s freelanced, worked for small, mid-size and multinational companies, owned a small business, and led a thriving non-profit. More than anything, she enjoys helping others recognize their gifts, realize their full potential, and create joyful, abundant lives.