
Be known for
what you know.
Erica Stephens spent more than 20 years developing thought leaders in financial services, engineering, healthcare, technology and real estate. She was highly valued for her ability to turn subject matter experts into thought leaders.
What’s the difference?
Subject matter experts often communicate in ways only understood by other subject matter experts — also know as “preaching to choir.”
Thought leaders expand the conversation and attract new audiences by making their expertise more widely available and accessible.
If you’re interested in refining your message, growing your business, or reaching a new audience, let’s talk.
Personal brand development
Messaging strategy
Audience personas
Content channel coordination
Sourcing and budgeting